Site For Less Your Website Solution PO Box 3391 Santa Monica, CA  90408 (800) 852-6505 x402
From the desk of John A. Oates-Larsen

An Open Letter to Potential Applicants
(Please read first)

My name is John and I’m Vice President of Sales and Marketing for SiteForLess.com. I have been charged with building an excellent sales force from the ground up for a unique opportunity and I’m looking for a few good sales people. Many will apply. Only a handful will be selected. I’m going to list the qualities I’m looking for and if you have made it to the end of my letter, there may be good reason for us to talk further! (You must read this letter in order to apply for the position. It is my way of ensuring you understand the opportunity.)

First, let me be clear. This is not a get rich quick scheme. People wishing to be instant millionaires need not apply. However, if you want to be your own boss, believe in working smart, and excel at whatever you do, keep reading.

To succeed in this business, you must be self-motivated and of the highest moral caliber. You must have a neat and clean appearance, charm, whit, a great smile, an abundant belief in your self and your ability to achieve. You must have enthusiasm and it must be at the core of your being. You must be able to sell to people over the telephone but you will interact with people face to face as well. Are you still with me? Good!

You must be willing and able to do whatever it ethically takes in order to achieve a minimum of 3 new accounts and $3,500 in new sales per month. Not much of a minimum. (NOTE: The more sales created early on, the greater the residual income stream as time continues.) Our minimum is small because we recognize that some individuals may do this only part time. We require that you focus at least half of your working hours to this opportunity. The minimum is our way of ensuring this. Remember, if selected, YOU control how you spend your time… you will be your own boss but you won’t be alone. (More on that point a little later…)

Maintaining a professional image is paramount. You must have access to a quiet workspace where you will spend your most productive time. This space must be equipped with a computer, Internet access (preferably high-speed like DSL or Cable), and a telephone / cell phone dedicated to the business.

Being accountable and trainable is critical. You must be willing to set goals for yourself with the input of a coach. You must be willing to take the suggestions of others in order to help you meet and exceed your goals. Even Tiger Woods has a coach!

Now that we’ve whittled down the crowd a bit and have some serious contenders, let me tell you a little bit about myself, the opportunity, and how to get started in the hiring process…

I’ve been in sales since I was 19 years old. I’ve been an entrepreneur and have started several business from scratch. I was founding partner in a direct marketing company in Seattle that I grew from just six employees to over 40 in a few short years. I’ve been the Director of Sales for a $300,000,000 a year company. I’ve seen the good and the bad of working for yourself and for someone else – in both small and large office environments.

When I took over as Vice President of Sales and Marketing at SiteForLess, I was given a clean slate from which I could create a unique and powerful sales and marketing system. With that in mind I’ve taken all of my experiences (good and bad) as an entrepreneur, employee, consultant, and sales professional to create something that I could believe in, feel passionate about, and share with others. I leaped at this opportunity not just for myself, but for what I believed I could create for others. My guiding principles were:

• There needed to be an outstanding leadership team with a vision for the future and a clear business plan on how to get there.
  
• The product / service had to be oriented towards businesses. (Selling to consumers is great, but selling to businesses is much better in my mind.)
  
• The product / service had to be something different from competitors… something special… and something that our target market desperately needs.
  
• The payout to the sales force had to be very attractive with significant residual income potential.
  
• For those so inclined, leadership opportunities needed to be available to those who show they have what it takes to do more than just sell. The financial rewards had to be significant there as well.
  
• The business model had to provide for ‘fun’ like contests. Not just giving away trinkets either. Something BIG like a family vacation. IN ADDITION, I wanted it open for anyone who put their 110% effort and got results not just the top 1% of the sales force.
  
• There needed to be the ability for people to work from home and be their own boss. (If you are the right candidate, you are tough on yourself… no need for a boss.)
  In the end, not only have we created a position that allows for the above, there is one more thing I haven’t mentioned.
• We have created a business model where you are your own boss (completely in control of your destiny) and yet you are not alone. You have the back-end support of the company so you can focus on what you do best… sell! You focus your energy on bringing the customers to SiteForLess.com. You help in the initial process of getting the account set-up. You continue to maintain contact with the customer – especially with new sales ideas. We provide the toll-free tech support and take care of the billing. We coordinate the back-end details and make sure everything happens the way it is supposed to. PLUS, we handle a good portion of ongoing marketing – although you’ll have the ability to participate in more advanced marketing campaigns.

In the end, not only have we created a position that allows for the above, there is one more thing I haven't mentioned.  We have created a business model where you are your own boss (completely in control of your destiny) and yet you are not alone.  You have the back-end support of the company so you can focus on what you do best… sell!  You focus your energy on bringing the customers to SiteForLess.com.  You help in the initial process of getting the account set-up.  You continue to maintain contact with the customer - especially with new sales ideas.  We provide the toll-free tech support and take care of the billing.  We coordinate the back-end details and make sure everything happens the way it is supposed to.  PLUS, we handle a good portion of ongoing marketing - although you'll have the ability to participate in more advanced marketing campaigns.

I’ll tell you up-front the position is 100% commission. This is for individuals who believe in themselves, know they can achieve, and are serious about sales. (I would rather pay people on how they perform and reward them SIGNIFICANTLY vs. paying someone an hourly wage for questionable performance.)

The financial rewards ARE significant. We provide a 40% payout on new customers and new services sold to those customers. We provide a 15% ongoing residual payout on those existing customers if they continue to renew and maintain their service with us. Right now, due to our outstanding Customer Service department, we have been averaging a 90% renewal rate! Some customers even renew for several years in advance. We’ve included a calculator so you can see exactly how much you can earn depending on how many sales you have a month, what the average dollar value of each sale is, and on your ability to retain customers.

If there was any doubt before, we are a web-hosting company. We are selling web sites. However we aren’t like any web-hosting company you’ve seen before. (And not just because of our unique sales opportunity.)

We provide TOLL-FREE tech support beginning the day the customer joins us without requiring any additional fees from the customer. (We are building the BEST, most responsive customer support in the business.)

We are FOCUSED with laser-like precision on our target market. Right now, that market is Insurance Agents. (Lots of them out there, more and more joining the ranks every day.) We are aggressively building systems to support new markets as well. Financial Planners are next. We will continue to add new vertical markets as time moves forward with specialized tools for each of them.

We don’t seek to be everything to everyone. Our best customers are those who have smaller, independent professional offices who don’t have the time to keep up their own web sites but who want to have a ‘big-business’ appearance.

Finally, we have a special web-editing tool – like none other. EZeditor combined with our professionally designed templates, our EZEditor allows anyone to maintain their web site with just a couple of clicks of a mouse. No one has our editor and customers have to stay with us in order to have access to it. (If a customer doesn’t want to be bothered with any web editing, we can take on their entire site set-up and editing for a nominal fee.)

Think about it, for just $595 a year, a customer can have a professional looking web-site, maintained and professionally edited by SiteForLess so they can focus on running and growing their business. That includes things like domain name registration, hosting, toll-free tech support, etc. You can imagine then, that most customers join us to look more professional while saving time and money.

You still with me? I hope so. You’ve learned quite a bit about the company and the opportunity and now have a decision to make. I invite you to apply for the position. Simply acknowledge that you have read this letter and are ready to take the next step.

You will be forwarded to our on-line application. This will help us learn about you. You will need the Job Code that was posted on the job site where you found this opportunity. You will also be asked to include a copy of your resume. (Simple cut and paste will be fine – were more concerned with content than formatting). Each application will be reviewed by a real human being – not some computer. You will then receive an e-mail to the address you provide letting you know whether you’ve made it to the next round – the interview. If you have been selected, you’ll also receive a telephone call to schedule an appointment for the interview. I look forward to speaking with you soon…

Sincerely,

John A. Oates-Larsen

Vice President of Sales & Marketing.